Iconic American fashion brand Coach asked us to design a logo for their Spring/Summer 2019 collection. The logo was inspired by typography & branding from 1970s/80s outdoor gear, and ended up being featured prominently in the runway show as well as being applied to hundreds of bags, wallets, belts, shoes, outerwear and accessories over the next several years. The logo was also chosen as the identity for the Naruto-inspired Coach X Michael B. Jordan collaborative collection, and was featured extensively throughout the campaign. Coach experienced a resurgence in its menswear line and a $54 million increase in total sales the year following the release of its SS19 collection in which the logo was heavily applied.

a unique coach logo with a brown background
a photo of male model holding backpack with a city background
a photo of male model sitting on car holding backpack
photo of male model wearing denim jacket with bamboo trees in background
photo of model wearing colorful jacket walking down runway
photo a male model holding back walking down a runway
photo of male models backpack wearing a black leather jacket walking down runway
photo of model wearing a white backpack
photo of small coin bag in red with coach logo
photo of a blue backpack with coach logo
a photo of a white shoe with a coach logo
a photo of a low top sneaker with multiple colors and a coach logo
photo of coach logo imprinted on leather
photo of black leather with coach logo imprinted on it
photo of black backpack and purple shoe both with coach logo imprinted on them
a photo of to pair of brown sneakers one low top one high top both with coach logo and a pink background
photo of green bag with a orange coach logo beside a models legs
a photo of a brown backpack with a coach logo