Coach

Iconic American fashion brand Coach asked us to design a logo for their Spring/Summer 2019 collection. The logo was inspired by typography & branding from 1970s/80s outdoor gear, and ended up being featured prominently in the runway show as well as being applied to hundreds of bags, wallets, belts, shoes, outerwear and accessories over the next several years. The logo was also chosen as the identity for the Naruto-inspired Coach X Michael B. Jordan collaborative collection, and was featured extensively throughout the campaign. Coach experienced a resurgence in its menswear line and a $54 million increase in total sales the year following the release of its SS19 collection in which the logo was heavily applied.