Gucci X Azede Jean-Pierre

The entire identity of startup high-end womenswear company Azede Jean-Pierre was designed and implemented, along with six seasons worth of lookbooks, print designs, invitations, packaging, marketing materials, websites, direct mail, and entire fashion shows featured on the NYFW schedule. AJP made a big splash in the industry, with features in Vogue, Elle, Glamour and every major fashion publication, as well as celebrity placements with Michelle Obama, Solange, Lady Gaga, Gabrielle Union, and more. The brand’s success culminated in a collaborative collection with Gucci, with Azede Powered by Gucci being carried in Gucci Stores. The originally designed Azede Jean-Pierre wordmark and monogram were used extensively throughout the collaboration, on embroidered labels, buttons, knitwear, and signage.

clothing tag with azede and gucci logo
a photo of four mannequins with the azede logo in the background
a photo of a man and women dancing
a photo of a women wearing all black with a pink background
a photo of a women wearing a brown top and skirt with a white background
a photo of a women wearing all blue with a white background
a photo of a blue sweater with the azede logo on the tag
a photo of a women's brown shirt with the azede logo and a white background