Gucci X Azede Jean-Pierre
Azede Jean-Pierre is a high end women’s ready-to-wear design label based in New York City. We were brought on to establish the Brand Identity and handle Art Direction for several years - which involved designing the logo and monogram, identity system, several seasons worth of invites, lookbooks, and print designs, and co-producing fashion shows. The brand was presented as part of New York Fashion Week for several years, and was able to secure sponsorship from brands like Coca Cola, Estee Lauder, Red Bull, Anheuser Busch, Spanx, Mac, Amika, Aldo, and OPI. Azede was featured in Vogue, NY Times, Refinery29, WWD, i-D Magazine, Essence, Elle, Glamour, Ebony, Style.com, Lucky Magazine, and many more, and was worn by Michelle Obama, Solange, Gabrielle Union, Lady Gaga, Gillian Jacobs, Samira Wiley, and Angie Harmon. In 2021 Gucci collaborated with Azede to launch Azede Powered by Gucci, a limited-edition collection of knitwear sold at Gucci’s downtown New York location and Dover Street Market.