New York Magazine X Tribeca

A promotional booklet was designed and illustrated for the annual Tribeca Film Festival in Manhattan. Half a million of the booklets were printed and included inside the David Letterman-covered “Best of NY" issue of New York Magazine. The cover of the booklet depicts the outside of a NYC subway car and opens to reveal the inside, full of strange characters, animals and surprises. Important information about the Festival was featured as subway ads inside the subway cars, with a few additional panels dedicated to the mobile app and social media. The booklet featured a die cut front panel with the subway windows cut out to reveal patterns from the inside of the train.

a photo of a magazine with a hand opening up the magazine slightly
a photo of a colorful illustration with unique people riding the subway
a photo of a booklet illustration with people on the subway dressed in customs
a photo of multiple booklets with subway characters
a photo of the inside of a booklet with illustrations of subway characters
a photo of a booklet filled with illustrations of subway characters
a up close illustration of subway character with a greenish spaceman in the center
a illustration of unique subway character in the subway
a illustration of unique characters hands all pointing to at different things in a iphone
a colorful illustration of unique subway riders