Square needed a series of illustrations for the inaugural issue of their printed brand magazine, The Reader. The magazine centered around small businesses in Atlanta and required an illustrated map of the city, plus various editorial illustrations. They needed a series of illustrations from one artist/studio that would be executed in different styles but still work as part of a cohesive whole. Editorial illustrations were commissioned to accompany stories on a Christmas tree company inspired by John Lennon, a ballet school for preschoolers, and a quirky record store in Arizona. The illustrations were done in pencil. Several spot illustrations and a full-page drawing were created to accompany articles titled “Let’s Talk About Co-Retailng,” “Growing Pains,” and “Who Are Your Customers?” A black and white illustration of the owners of an ice cream company was also created for an additional article on a specific business.