The Eric Andre Show
A billboard and mural campaign was created to announce Season 2 of the Eric Andre Show on Adult Swim. The campaign consisted of a billboard in Atlanta and L.A., a handpainted mural in the Greenpoint neighborhood of Brooklyn, and a handpainted interactive mural in Williamsburg, Brooklyn. The mural in Williamsburg consisted of a realistic painting of the set of the TV show, but with the guest's chair absent. Instead, a blue carpet, similar to the one used in the show, ran along the sidewalk in front of the mural, with an actual chair sitting in its place. People walking by could sit in the chair and take photos as if they were being interviewed on the set.